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GAN Launches a Revolution in Social Casino Gaming

3 May, 2018
LONDON STOCK EXCHANGE (LSE): GAN  | IRISH STOCK EXCHANGE (ISE): GAME
 
GAN launches a revolution in Social Casino gaming
Innovative slot tournaments enhance Simulated Gaming performance
 
London & Dublin | May 3, 2018: GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, has previously launched and today completed the first multi-stage online slot tournament offering prizes to qualifying patrons of Station Casinos enrolled in their Boarding Pass® rewards program and resident in the State of Nevada (“Players”).
 
The innovative online experience has been reviewed and approved by the Nevada Gaming Control Board and operates from GAN’s hardware platform physically located in Las Vegas, Nevada. The LDT™ model will be delivered to selected clients of GAN’s Simulated Gaming with casinos located in diverse States with compatible sweepstakes laws, throughout 2018.
 
GAN’s unique new LDT™ experience is an acronym for ‘Leaderboard Draw Tournament’ and represents a revolutionary new form of social casino gaming designed to deliver a free-to-enter online slot tournament experience where Players compete online for prizes subsequently collected on-property at the casino. The inaugural LDT™ launched online on April 23, 2018 and completed yesterday May 2, 2018 with a rolling LDT™ schedule ongoing throughout May.
 
Highlights
 
  • Enabling US casino patrons to play for free online to win prizes collected from their local casino
  • Now available to Nevada residents enrolled in Station Casinos’ Boarding Pass® reward program
  • Approved by Nevada Gaming Control Board for operation online by Station Casinos and GAN
  • Proven to drive significant increases in Simulated Gaming revenue among participating Players
  • Increases relevance of Simulated Gaming to the ‘traditional gamblers’ frequenting US casinos
  • Brings Players back on-property to the casino, increasing on-property visitation and retail gaming
  • Reinforces GAN’s Simulated Gaming proposition for casinos in 43x States with compatible laws
 
Management Commentary
 
Dermot Smurfit, CEO of GAN commented:
 
“GAN has been trying to ‘crack the code’ of Internet gaming and social casino gaming for US casino operators since 2014. Our LDT’s represent a significant legal innovation approved by both our client Station Casinos and the Nevada Gaming Control Board. Stations now has a unique experience online in Nevada designed to appeal to the ‘core gambler’ demographic already heavily engaged in playing social casinos.”
 
Alec Driscoll, Vice President of Product for GAN commented:
 
“LDT’s deliver what the patron really wants – to play slots online to win prizes – in a manner designed to ensure compliance with State and Federal regulation. The opportunity to bring LDT’s to market was a key reason for joining GAN earlier this year as their potential in other US States delivered to other clients of Simulated Gaming represents a shift in the Industry to focus the casino patron experience directly back on property-related websites and not generic Social Casinos.  This is a loyalty advantage for patrons, our clients and GAN.”

For further information please contact:
 
GAN US Investors: The Equity Group
Dermot Smurfit Adam Prior
Chief Executive Officer aprior@equityny.com
+44 (0) 20 7292 6262 212.371.8660
dsmurfit@GAN.com  
  UK & Ireland Investors: Walbrook PR
  Paul Cornelius
  GAN@WalbrookPR.com
  +44 20 7933 8780
 
  Davy (Nominated Adviser, ESM Adviser and Joint Broker)  
  John Frain / Barry Murphy  
  +353 1 679 6363  
   
Liberum (Joint Broker)
 
  Neil Patel / Cameron Duncan  
  +44 (0) 20 3100 2000  
 
 
GAN | Overview
 
GAN is a leading B2B supplier of Internet gaming enterprise software-as-a-service solutions to the US land-based casino Industry. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAN
 
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licenses principally to land-based US casino operators as a turnkey technology solution for both regulated real-money and/or virtual Simulated Gaming. GAN has fourteen (14) casino operators as clients of Simulated Gaming coast-to-coast across the US and Internationally; two (2) clients of real money Regulated Gaming in New Jersey; one (1) client of real money Regulated Gaming in Pennsylvania and ten (10) clients of real money Regulated Gaming in Europe.
 
The Internet Gaming System, developed in London under a UK Gambling Commission license, is certified to the highest technical standards currently required by gaming regulators. In April 2017 GAN was granted a Casino Service Industry Enterprise license by the New Jersey Division of Gaming Enforcement being GAN’s first privileged gaming license in the United States.
 
For more information please visit www.GAN.com
 
FAQs about GAN’s Simulated Gaming™
 
·         Launched in the US by GAN in 2014, Simulated Gaming™ has proven to monetize and retain casino patrons at levels substantially greater than those generally reported by social casino operators.
 
·         Supported by 306 months of operating data, Simulated Gaming™ is now proven to drive increased visitation on-property among high-value casino patrons.
 
·         US casino operators report more than 50% of their surveyed casino patrons are already engaged in playing multiple Social Casinos online. Simulated Gaming™ enables land-based US casinos to increase their ‘share of wallet’ among existing patrons as well as reactivate long-term lapsed patrons to return on-property.

 

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